New York Times - Secret Weapons of Broad City

Image title

Bryan Cranston and Aaron Paul Reunite in Audi's Hilarious Emmys Promo

<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/ovqM72em1dA" width="560"></iframe>

Lucia Aniello directs Broad City

Lucia Aniello directs the first episode of Broad City and is one of the writers on the show, check it out!

Comedy Central's description of Broad City explains the show has struck a chord with its audience: "Broad City is an odd-couple comedy about two best friends navigating their twenties in New York City.  Abbi & Ilana are broke and flawed, and they don't shy away from sticky situations NYC throws at them - They dive right into the muck.  But no matter how bad it gets, these young broads are always down with whatever hits them"

One Wipe Charlies

Dollar Shave Club, the subscription service that burst on the scene last year with this viral video directed by Lucia Aniello to challenge the likes of Procter & Gamble Co., is looking to do the same thing this year with wet toilet paper for men.

Seriously. One Wipe Charlies got their official launch June 4 with this video also directed by Lucia for a product many men use even if they donʼt talk about it as much as razors.

“Our goal is to own the bathroom and to be the easiest place for guys to get the things they use every day,” said Dollar Shave Club CEO Michael Dubin.

Audi Spock Vs Spock in Creativity


Lucia Aniello, the director behind hit viral spot “Dollar Shave Club”, and a series of digital shorts for the Primetime Emmy Awards has joined Spy Films for Canadian representation.

Aniello, whose work stands on that coveted yet elusive intersection of advertising and entertainment, made her debut in the ad world with the hilarious promo for Dollar Shave Club, which quickly got more than seven million hits on YouTube. The spot was featured by Entertainment Weekly, TIME, The Wall Street Journal, and was recently honored at the Ad Age Viral Video Awards.

In her latest work, Aniello co-wrote and directed, as well as a collaborating on a spot for Audi starring Olivia Munn. Lucia brings so much comedic perspective to everything she’s worked on. She’s a director, writer and a performer who’s cut her teeth in the improv world. That scene has had such a strong influence on today’s style of comedy.

In all, Aniello has over 30 digital shorts that have been featured by Comedy Central, The New Yorker, and The Huffington Post, and has directed a long list of celebrities including Jessica Alba, Joel McHale, Jeremy Piven, Megan Mullally, Melissa McCarthy, Kristin Chenoweth, and Vanessa Williams.

Loading the player...
  • Barely Legal Pawn
  • Audi
  • Audi


The Spot Title

This is the description for the first loaded video. It will be dynamic content that will change as somebody clicks through the slides. Go ahead and flip through things.