Within the limited timeframe of a commercial, Greg creates cinematic stories with emotional scale. His unique aptitude for capturing authentic performances and characters, is a skill that attracts storyboards from all over the world. He has a sophisticated understanding of commercial filmmaking - from crafting the initial idea, to working with client and agency, and the final realisation of the project. Greg’s uncompromising directorial vision ensures that the concept always remains front and centre. Greg’s intuitive approach, coupled with an intense focus on every detail of the creative process, has garnered him both respect and accolades in the industry. Throughout his career, Greg has consistently won awards from all the major advertising shows; including Cannes, Clios, AD&D, The Loerie’s, and One Show.