James is known for getting strong performances from actors and non-actors alike, lending to both authentic and sometimes otherworldly film with emotive and visceral style. He loves storytelling and his work has gained recognition at Cannes, EvCom and the New York Film Festival. James has worked with Lexus, Renault, McDonalds, Cancer Research UK, Nature Valley, Sainsbury’s Bank, RBS, Halifax, Canon, Ministry of Defence and Age UK to name a few.